How to enjoy Starbucks in your place

Know where the beans from

The importance of a place for coffee. Its place makes a difference to its flavour.
It's like wine or tea. A region's soil, climate and other conditions all have an impact on how your coffee tastes.

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    Laten America

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    Africa

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    Asian, Pacific

Find your preference of roasts

Many variables affect the flavour of coffee:
where the coffee is grown, what type of coffee is grown, how the coffee is grown, how the fruit is removed from the bean, how coffee is blended and roasted, and how coffee is brewed.

  • STARBUCKS® BLONDE ROAST

    An easy-drinking cup with mellow and balanced flavours

    Starbucks Blonde Espresso Roast

    Starbucks True North Blend

  • MEDIUM ROAST

    A smooth, balanced cup that brings rich, approachable flavours

    Starbucks Pike Place Roast

    Starbucks Medium Roast

  • DARK ROAST

    A fuller body and a robust, bold taste

    Starbucks Espresso Roast

    Starbucks Sumatra Single-Origin

Try 4steps for having coffee

When you pay close attention to your coffee’s many characteristics, a sensory world opens up.

  1. 1

    Smell with Inhale deeply

    Always smell a coffee before you taste it. Inhale deeply. Your mouth can distinguish five tastes – sweet, salty, bitter, sour, and umami – but your nose can differentiate one trillion aromas!

  2. 2

    Slurp

    Take a good, noisy slurp of your coffee. Don’t be shy. This will spray the coffee across your tongue and palate, letting you taste all the subtleties.

  3. 3

    locate

    Think about how the coffee feels in your mouth. What is its weight or thickness? Where on your tongue do you experience the flavours?

  4. 4

    Vitally, describe.

    What words would you choose to describe your tasting experience? The aroma, the flavours, how the coffee feels in your mouth. Does your tongue detect much acidity in the coffee? What other flavours might you use for comparison?